A research project aimed at analysing 14 Recycle Economy strategies developed by big companies as Mango, HP, H&M, Emirates, P&G, Nike, Sony, Freitag, Bacardi, Adidas, PepsiCo, Patagonia, Zara and Ikea.

The 14 company strategies are selected by Matrec because taken into account aspects such as innovation, materiality, technology and new approaches to the market. In particular, the 14 company strategies are evaluated with respect to principles of circular economy and then the benefits that can lead to the preservation of natural resources.
The choice of 14 company strategies was did among over one hundred trend-products, selected and included into the International Observatory for Sustainable Innovation by Matrec.