Confirming its circular economy strategy aimed at reducing waste, Adidas has begun testing in France a rental service program involving its outdoor sports line dedicated to hiking. It involves clothing items such as rain jackets, fleece, down jackets, pants and hiking shoes.
When the customer returns the rented equipment, Adidas will clean, sanitize and if necessary repair it, and then offer it for rent again to new customers.
Offering a product as a service maximizes the use of products, encourages the sharing of resources and extends their useful life.
Adidas: Product as a Service
Category
End of Life
Europe - Germany