The U.S. online sales giant is launching a new program called “Climate Pledge Friendly“, with the aim of focusing on sustainability, enabling its customers to discover and choose sustainable products in its marketplace.
The necessary requirement for the different products to qualify for the “Climate Pledge Friendly” label is to have at least one third-party certification among the 18 selected by Amazon.
The certifications concern the environmental impact of the individual products in terms of CO2 emissions, recycled content present, certifications related to responsible cultivation of raw materials and safe and efficient processes and production.
There is a broad portfolio of product categories involved, including food, personal care and household products.
In addition to third-party certification, Amazon has created a certification called “Compact by Design” to identify those products that have a more efficient design and require less packaging in order to make optimization measures even during shipment.