Carlsberg has been pursuing for years a very important innovation process towards sustainability, called “Together Towards ZERO”, which has launched a series of innovations in the field of packaging, including recycled shrink film, greener label ink and the innovative Snap Pack, which replaces the plastic wrapping around its six-packs with a solution that instead glues the cans together.
The project also includes a zero carbon commitment from breweries and a 30% reduction in the carbon footprint of the entire value chain by 2030.
The latest developments concern the creation of a paper bottle, for wich two new prototypes were presented, both are made from sustainably sourced wood fibres, wich are distinguished by the material used in the inner barrier, the component that would allow the bottle to contain beer.
The first protoype uses a thin recycled PET polymer film barrier, and the other a 100% bio-based PEF polymer film barrier. Carlsberg’s ambitious goal is to find a final solution for a 100% bio-based bottle without polymers.
The Coca-Cola Company, The Absolut Company, L’Oréal and other companies with the same vision have also joined this virtuous project, together with global experts in the sector, to promote sustainable, quality packaging that can guarantee the best performance.

Source and image: carlsberggroup.com

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