Prenatal promotes the “Forever Young” initiative, a program of super-valuation of used products involving baby strollers, car seats and cradles. The main purpose is to extend the useful life of children’s products, ensuring quality and guarantee to new families who will reuse them.
The products included in the promotion, purchased at one of the chain’s stores, can be returned within the time frame of 12 months up to 18 months of use, obtaining in exchange a refund of up to 50% of the value by means of a gift card that can be spent at the points of sale.
Prenatal has emphasized two variables of primary importance in the construction of a circular economy model aimed at the efficient use of resources: reparability and the extension of the useful life of products, offering new possibilities to objects that would necessarily be used only for short periods.

Source and image: prenatal.com

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