Puma, well-known company committed of sustainability, has focused in recent year on environmental issues such as search for sustainable alternatives to the materials that are mainly used to develop products, the elimination of as many chemicals as possible from production processes and on reduction of carbon emissions throughout the supply chain.
As a key example of a sustainable project, it will launch a swimwear line for the next season, where all shorts in fabric made from 100% recycled polyester, a high-performance fiber with obtained from recycled material such as post-consumer plastic bottles.