Sony, one of the world’s leading consumer electronics companies, has developed a circular material made entirely from renewable sources for the packaging of some of its products.
The new packaging is made from a durable paper material that has less impact on the environment than the more commonly used virgin plastic.
The recipe for the new circular material combines post-consumer recycled paper, sugarcane waste from the sugar production process and the use of bamboo, a fast-growing plant that generates less CO2, is pruned as needed and helps relieve pressure on traditional forest resources.
It is a versatile material that can be molded for different types of packaging such as inner and outer boxes, padding and cushions. The packaging can also be embossed, thus eliminating the need to use inks to give visibility to logos and any texts.
In conclusion, the packaging has been designed to be recyclable at the end of its life, like a common paper material.

Source and image: sony.com

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