Heinken commissioned a Spanish architect and designer to carry out research and experimentation to create a design piece that could be linked to the company’s objectives of sustainability and efficient use of resources. The designer designed a system of modular blocks that can have different configurations and uses waste from the beer production process.
The base of the totem is in fact made of barley malt waste, which is used to enrich the aroma of the drink and then removed, thus becoming a waste from the process.
The sustainable material solution is then mixed with cement, allowing a reduction of the inorganic component and the consequent carbon emissions resulting from the production process.
The totem realized is characterized by a central block lighter than a traditional cement block, which is combined with bronze glass shelves.

Source and image: omayramaymo.com/

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